The IRN hosted the U.S. premier of Sugar Coated on November 6, 2015, click here for more details about the event!
"If you want to know how sugar politics really works, see this film!" -Marion Nestle
The food industry seduced the world, one spoonful at a time. The IRN is proud to be involved with Sugar Coated, a documentary by award winning Michèle Hozer, documentary producer and her production company, the Cutting Factory.
Sugar Coated explains how the food industry convinced our government and the general public to stop asking the question: is sugar toxic? For forty years, Big Sugar has deflected all threats to its multi-billion dollar empire, while sweetening the world’s food supply, and lining their pockets. As obesity, diabetes, and heart disease rates skyrocket, doctors are now treating the first generation of children suffering from fatty liver disease. In only four decades, type 2 diabetes among children has grown from virtually zero to 20,000 in the U.S. The sugar industry is under siege and they are deploying old tactics borrowed from the tobacco industry while reminding us that the problem is that “we just eat too damn much and don’t exercise enough.” Good news is that consumers aren’t buying the lies and P.R. campaigns and the critics have gotten smarter, bolder, and madder while nutrition science is finally catching up.
Pediatric endocrinologist and Founding President of the IRN, Dr. Robert Lustig thinks we have let the processed food industry get away with destroying the health of a whole generation of youth, and he is tired of seeing his clinic’s waiting room filled with obese kids with type 2 diabetes and other forms of metabolic disease caused by bad food. Pulling back the curtain on the sugar-coated tactics of an industry that is now under constant attack, Sugar Coated arms us with the information and tools we need to fight back and create a food system that conveys health instead of disease.
The media response to the film has been overwhelmingly positive. There has been non-stop media coverage in both official languages in Canada.
Some of the media coverage
THE MONTREAL GAZETTE – IS SUGAR THE NEW TOBACCO?
BRENDAN KELLY SPEAKS WITH MICHELE HOZER
CBC RADIO – HOME RUN
LE TELEJOURNAL – LES TACTIQUES DE L'INDUSTRIE DU SUCRE
RADIO CANADA – DESAUTELS LE DIMANCHE
RADIO CANADA – MANGEZ VOUS TROP DU SUCRE?
RADIO CANADA – CET APRES MIDI at 2:18:31
CJAD ANDREW CARTER MORNING SHOW
CITY TV – BREAKFAST TELEVISION
JOURNAL DE MONTREAL – SUCRE ET TABAS – MEMES TACTIQUE
The team at Sugar Coated has had a busy spring and summer. The film’s premiere was a hit at the 2015 Hot Docs International Documentary Festival in Toronto, playing to four sold-out audiences. The film then travelled to theaters across the country, from Victoria, B.C., to Québec City and got a wonderful reception from audiences and media alike.
Internationally, the film played at festivals and on television in Australia, France, Germany, Finland, Italy, Iceland and Israel, with more to follow.
The IRN hosted the U.S. Premiere in Berkeley, California on November 6, 2015. Click here to read all about the event!
There’s a shift happening in people’s awareness around the food we eat, which makes documentaries like these all the more relevant. In fact, there’s a new study you will want to know about, especially if you’re a parent. The lead authors are Robert Lustig (UC San Francisco) and Jean-Marc Schwarz (Touro University California), featured prominently in our film. They say their study published yesterday in the journal, Obesity, proves a calorie is not a calorie.
"Our study proves that sugar is harmful just because it's sugar; and reducing sugar is important to our global health."
You'll find some early press coverage in the New York Times and The Telegraph. For more information on the authors, go to The Institute for Responsible Nutrition, or you can read their full study in the journal, Obesity.
Enjoy the film and help us fuel the #RealFood movement by sharing this link on social media! There are also great sharing tools on Vimeo to make it easy. Here's the film's trailer, if you'd like to embed it in your blog or website.