Real Food Sources

We don't promote any particular "diet". We simply encourage everyone to consume real, whole, clean, unprocessed foods, rich in nutrients and high in fiber. You can't go wrong avoiding food additives and ultra-processing.

We suggest shopping at farmers' markets or focusing on the perimeter aisles of the grocery store (produce, meat, dairy, etc.) and to be scrupulous when purchasing foods with a label (most real foods usually do not have a label).  


Here are some resources for locating real foods near you:

1. A great online resource for finding sources of real food in your community is the USDA Local Food Directories - a gateway to locate local food retail and wholesale market outlets. You can search for markets and operations according to zip code, product availability, payment method and even whether the market participates in Federal nutrition programs such as the Supplemental Nutrition Assistance Program (SNAP). Farmers Market, CSA, Food Hub and On-farm Market Directories are now available for public viewing.

2. CAFF (Community Alliance with Family Farmers) is an organization that promotes "family-scale agriculture that cares for the land, sustains local economies and promotes social justice." CAFF compiles guides for eating locally in various regions of California. Here is The Eater's Guide to Local Food: 4th Edition featuring the San Francisco Bay Area.

3. Eat Well Guide is a search engine for finding sustainable (and local) foods. 

4. PCFMA (Pacific Coast Farmer's Market Association) is a nonprofit in the San Francisco Bay Area that operates and promotes farmer's markets; a major resource for Northern Californians. 

5. FarmRaiser is an "alternative to traditional fundraisers that have been lost in a sea of sugar and junk food. It is a powerful and innovative way to raise money for your project while helping to build a stronger, healthier community. We use technology and old fashioned organizing to create product-based fundraisers that allow students to sell healthy products from local businesses."

6. REAL certified is a certification program that promotes sustainable and healthful food and beverages. 

7. Edible Startups is a "blog dedicated to sharing innovative ideas and ventures in the food industry."

8. The Food Evolution is an organization that teaches people how to prepare delicious and nutritious meals. 

9. Collective School Garden Network is a foundation that plants gardens in schools all around Arizona and California. 

10. FamilyFarmed is a "non-profit organization committed to expanding the production, marketing and distribution of locally grown and responsibly produced food, in order to enhance the social, economic, and environmental health of our communities." They host the annual Good Food Festival & Conference

11. Local Food Lab is "a startup academy and online community for food entrepreneurs."

12. CUESA offers farm tours, cooking demonstrations, seasonal tastings and other events to help the public learn more about their food. 

13. American Kale Association is a website that informs the public about kale and all of its health benefits. 

14. Meals To Heal is an organization "dedicated to making the lives of cancer patients and their caregivers easier and less stressful by providing services which relieve them of the significant time, energy and worry associated with ensuring proper nutrition for themselves and their loved ones." 

15. From the Garden to the Table applies a “full-circle” approach to problems involving poor nutrition and food environments by involving students, parents, teachers, schools, and communities in creating better health and more supportive and greener environments.

16. Real Food Cup was founded by Kristin Zellhart, certified nutrition educator because she saw a gap in the "convenience" food market. With her nutrition background, love for real food and drive for changing the food landscape she decided to start a local food company to change how we consume meals "on the go". She believes we must move from processed food back to real food.

17. Amp Your Good reimagines a way to run food drives - a unique blend of crowdfeeding, social networking, gamification and curation all designed to help people and organizations raise food instead of funds.

18. Farmers' Market Finder - California. Just enter your address and find the markets nearest you that accept CalFresh EBTWIC and offer Market Match* incentives.