Top Three Problems
- Preventable, serious food-related diseases - fostered by processed foods and added sugar - have proliferated, partially due to misinformation and unethical marketing.
- Treating these diseases overwhelms / imperils our fragile healthcare system; preventive approaches severely lacking.
- Public lacks access to good food / unbiased nutrition information. Cause-and-effect relationship between excess sugar, processed foods, and resulting illness poorly understood.
- Big problem: international scope requiring local, personal, targeted solutions.
- Lack of strategic intelligence, vision, resources and organized, coordinated approach.
- Difficult to visualize / simplify problem in lay terms.
- Wrong conversation deployed e.g. obesity, energy imbalance, counting calories.
- Sophisticated, well-financed psychology / marketing used by food system actors.
Food-Related Disease Proliferating
- Non-Communicable Disease rates highest in human history: 35 million deaths annually.
- 25% of humanity has metabolic disease; minorities, poor, & children at greatest risk.
- Reluctance to speak out / translate science to general population, mass media.
- Lack of prevention focus, especially on link to real food as health essential.
- Medicine lacks serious nutrition science - only 19% of U.S. medical schools require nutrition courses; content often inaccurate. Medicine slow to incorporate new science.
- Failed experiment - global impacts with epic consequences: human & environmental.
- Chemical industry - food supply driven by chemists / flooded with additives.
- Current business model, food formularies promoting cheap food and disease, not health.
- Food processing reduces nutritional value while driving up short-sighted profit margins.
- Current consumption levels are dangerous; few understand to what extent.
- Consumption crossroads - negative global financial impacts / market risk factors rising.
- Consumers in the dark about sugar addiction: 56 names; science inscrutable to lay people; lack of transparent labeling, reasonable limits, and adequate warnings; understanding of added sugar vs. intrinsic sugar; detrimental effects on the body.
- Public unaware of recommendations by leading scientists and health institutions.
- Food companies throttle healthcare / market oversight, regulation, consumer protection.
- Corrupted / burdened by short-term interests limited to only one bottom line: profit.
- Industrial pandemic – food & beverage industry now leading vector for disease.
- Perniciousness / malfeasance - powerful advertising and spurious science dominate global conversations about food and nutrition. Industry controlling government policy.
- Consumers deliberately misinformed - left alone to sort smoke, noise, and lies from truth and science. Most vulnerable targeted with unhealthy and harmful products.