“Sweet spot!” “How sweet it is!” “Wouldn’t it be sweet?”
“Eat dessert first!”Sweet dreams, too…
From English language axioms, to colloquial sayings, to Madison Avenue-driven food marketing, we’re constantly bombarded with sugary metaphors and exhorted to open our pocketbooks to feed – big gulp – our “sweet tooth.” What’s a sourpuss to do?
In all recorded history, Individuals & Families have never been *besieged like this.
The relatively new kid on the block, affluence kicked-up our standard of living, sweetening the pot with convenience and all things not sour.
Fortunately, lemons and limes are still with us – and delicious as ever. In a nutshell, pucker up and kiss excess sugar good-bye.
*The food industry spends two billion dollars per year marketing to children.