What you eat has been altered. Significantly.
Processed foods have changed what people eat. Nutrition is stripped. Fiber is removed. And sugar is added. A lot of sugar. The food supply has been adulterated. Worldwide. Human and environmental health are imperiled.
Added sugar is found in 77% of grocery store items. Adding sugar makes packaged foods shelf stable. That’s good for profits. Bad for you.
We are the Institute for Responsible Nutrition.
We were founded by doctors who have witnessed childhood obesity become tragically common in one generation.
They say it’s all because we eat too much and burn off too little; too many calories in, and too few out. Well, that’s not the whole truth. Not all calories are created equal. As IRN Founder Dr. Robert Lustig explains, a calorie is not a calorie.
The World Health Organization recommends limiting sugar to 5% of your diet. That’s about 6 teaspoons a day. The Harvard School of Public Health says a typical American eats and drinks 22 teaspoons worth of added sugar each day.
Even Credit Suisse, one of the world's largest finance institutions, thinks sugar is turning our economy sour. Morgan Stanley agrees.
Every day we see new signs that there is a seismic shift in the way we are eating. The biggest industry in the world just got served. The FDA just approved modifying the nutrition facts label to include added sugar.
Together, we can start a movement.
A movement toward unprocessed, real foods, foods that bring wellness not illness.
Why not start today by taking the Real Food Challenge? Just click on the banner above or below to start!