Debunking one nutrition myth at a time - using real science and honest research. 

The Debunk Filter

Common Sense

We use common sense criteria to debunk myths and filter the information on this site. Here are a few examples.

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Energy Balance is Marketing Mythology

A lie can get halfway around the world before the truth can even get its boots on. -Mark Twain

Eight primary diseases related to metabolic dysfunction account for a staggering 75 percent of the healthcare costs in the US. In order to escape culpability for their role in the pandemic of metabolic disease, food and beverage corporations have diverted the focus of responsibility to the consumer by hiding behind a pseudoscientific concept called “energy balance”. They have used this narrative to dominate the conversation about food and fitness for decades, wielding this so-called “science” to discredit any and all who would dare challenge them.

Food marketing relies on the classic propaganda principle: if you tell a lie big enough and keep repeating it, people will eventually come to believe it. Learning how to separate fact from fiction is essential if society is going to make any progress toward improving our collective health.

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Do you believe a calorie is a calorie?

The food industry vigorously promotes the myth "a calorie is a calorie." But a calorie is NOT a calorie

This dangerous lie is easily disproven through these FOUR EXAMPLES:

  1. Fiber. You eat 160 calories in almonds, but only absorb 130—because some fiber calories pass through without metabolizing. Vegetables, greens, beans and whole grains are all high in fiber.
  2. Protein. It takes twice as much energy to metabolize protein as carbs, so protein spends more calories in processing. And, protein makes you feel full longer.
  3. Fat. All fats are 9 calories per gram. But omega-3 fats are heart-healthy and will save your life. Trans-fats will clog your arteries and kill you. Eat more fish, nuts, avocados, olive oil and eggs. Avoid most processed foods.
  4. Added Sugar. Calories from added sugar are different from other calories, and are jeopardizing health worldwide. And yes that includes honey, syrup and High Fructose Corn Syrup (HFCS). Excess added sugar leads to, diabetes, heart disease, and fatty liver disease, unrelated to its calories. Avoid processed foods and sodas; they’re loaded with added sugar.

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