Chronic and preventable diseases “are breaking the bank of every developed and developing country all around the world.”
— Dr. Robert H. Lustig, Sweet Revenge: Turning the Tables on Processed Food
We exist to shape the way food is produced, marketed and distributed so we can end food-related illness and promote good health. We are committed and accountable to rigorous scientific approach. And we are committed to a world where improving public health comes before any individual’s or organization’s financial gain or personal benefit.
Our vision is to strengthen the movement to enlighten the public about food and nutrition that prevents and reduces food-related illness and promotes a healthy society. IRN will serve as a leading source of science-based information on nutrition.
Our Ten-Year Goal
While we face many problems in our food system, over the next ten years, our primary goal is to create the public groundswell necessary to understand that high levels of added sugar in our diet is dangerous and to have fructose removed from the *GRAS (Generally Regarded as Safe) list and have sugar labeled as a food additive, not as a food.
We don't believe we need to recreate the wheel to change the food system; rather, we simply become a useful part of the wheel of change that is already in motion. We believe there are many solutions and approaches that can work. One of our strategies is to find the good and praise it. There are many organizations and enterprises already implementing effective and impactful solutions in the food system. The IRN is actively seeking ways to work together with these positive forces, especially those we believe are capable of scaling and replicating, and truly creating systemic changes that ripple across multiple sectors of our society and environment.
*Why would unsafe substances be on the GRAS list in the first place? Click here to view a great video by the Center for Public Integrity that explains the loopholes that make this possible.