San Francisco's Prop-E Pros and Cons of the Soda Tax
THIS OCTOBER, ONLY ON KQED SWEET REVENGE: TUrning the Tables on Processed Food
Before the New York Times asked if sugar was toxic, before Michael Bloomberg tried to ban large sodas in New York City, before people starting calling sugar “the new tobacco,” UCSF endocrinologist Robert Lustig stood in front of a crowd of UCSF extension students and told them that the increase in obesity over the last 30 years is the result of one thing:
increased amounts of sugar in our diet
. Lustig’s lecture—a combination of righteous anger and dry science—went on to become a surprise viral hit: since it debuted on YouTube in 2009, it’s been viewed almost five million times. That lecture was just the beginning of Lustig’s campaign to prove that sugar is the cause of the rise of obesity and other dangerous diseases. He wrote a New York Times bestseller, 2012’s Fat Chance: Beating the Odds Against Sugar, Processed Food, Obesity, and Disease, and came out with a companion cookbook The Fat Chance Cookbook: More Than 100 Recipes Ready in Under 30 Minutes to Help You Lose the Sugar and the Weight, in December of 2013. Recently, he spoke at KQED for a special presentation (airing in this month throughout October) called “
Sweet Revenge: Turning the Tables on Processed Food.
Find out the showtimes for Sweet Revenge here
Read more about Robert Lustig's work and affiliation with KQED and Sweet Revenge here:
Sweet Revenge: Dr. Robert Lustig Explains How to Cut Sugar, Lose Weight and Turn the Tables On Processed Foods
a personal letter by Robert Lustig M.D., M.S.L., President, IRN Getting on Board with this Amazing Journey
From my perspective, our work at the Institute for Responsible Nutrition has epic consequences: impacting the global scale of metabolic disease, and achieving dramatic improvements in health, reduction in health care costs, and increased productivity. But individuals need to make simple changes in their diet, and societies must combat the powerful forces that control our food system. The most exciting aspect of this work is to witness the growing community of people who are transforming their health and leading the way for others to do the same. Every day, IRN receives inspiring testimonials and stories from around the world that reveal the profound impact of our collective efforts…significant weight loss, reversal of type 2 diabetes, dramatic improvements in physical and mental health, and more. Over the last 46 days, one of these incredible stories...
To REVERSE CHILDHOOD OBESITY
and type 2 DIABETES.
The Elephant in the Kitchen:
Our Founder, Dr. Robert Lustig at TedX Bermuda, 2013
Diet surpasses tobacco as #1 global health threat.
The UN Special Rapporteur, Olivier De Schutter, has called for a new global agreement to regulate unhealthy diets. “Unhealthy diets are now a greater threat to global health than tobacco. Just as the world came together to regulate the risks of tobacco, a bold framework convention on adequate diets must now be agreed,” he said. Read the full article. In his 2012 report* to the UN Human Rights Council, the Special Rapporteur identified five priority actions to address the issues of obesity and unhealthy diets: 1) Taxing unhealthy products; 2) Regulating foods high in saturated fats, salt and sugar; 3) Cracking down on junk food advertising; 4) Overhauling misguided agricultural subsidies that make certain ingredients cheaper than others; and 5) Supporting local food production so that consumers have access to healthy, fresh and nutritious foods.
30 years ago, 1 in 20 kids were obese. Today, it's 1 in 5.
Thirty years ago, there were zero children in America with type 2 diabetes. Today, there are 57,000. A crisis of this magnitude demands a public response that will involve nutrition education, changes in public policy and law, and scientific research. Your donations will advance our mission.
The food supply has been adulterated.
77% of grocery store items contain added sugar. Food companies know that the more sugar they add, the more people buy. They spend millions advertising sugary drinks and junk food to kids. The World Health Organization recommends limiting sugar to 5% of total calories--about 25 grams/day. That limit is easy to surpass by breakfast.
A calorie is not a calorie.
Sugar becomes liver and belly fat, drivers of diabetes and heart disease. Consuming one sugary drink per day increases your risk of type 2 diabetes by 29%. Fructose is the primary cause of chronic metabolic disease, which kills... slowly.
Why Your Support Matters DONATE
A great danger faces our children and their children - and this danger is ubiquitous, often invisible, and even beloved. The Institute for Responsible Nutrition (IRN) is dedicated to providing solutions to the critical ‘adult-onset’ diabetes and obesity epidemic in kids. Because of issues in our food supply, half of the U.S. is in ill health. It doesn’t have to be this way and is unsustainable. Without health and well-being, we suffer, the economy suffers, and our healthcare system decays. With your support, and the collaboration of the scientific community, the IRN will reach millions with world-class educational media and bring together the world’s leading nutrition scientists, pediatricians, moms, corporate executives and others to take action. Science will be the executive producer while the IRN builds a community 100,000 people strong with the goal to re-frame and re-tool our food system to reverse childhood obesity and diabetes in children. Specifically, your support will make it possible for the IRN to build the world’s first Online Course that thoughtfully and deliberately illuminates and educates parents, children, and food producers on the impact of added sugar on health. This educational experience will change lives and accelerate the sea change occurring in our understanding of the science of sugar and its impact on metabolic health. This is one of the biggest and silent problems of our time. Please contribute and be part of the solution – it will only be possible with your support. Click here to make a donation now.
FED UP The Movie
Dr. Robert Lustig (Institute for Responsible Nutrition Founder) provides a powerful voice in this documentary.
Out on Blu-Ray & DVD, September 9th!
Click Here --> Pre-Order yours now on Amazon.com!
Ten things you can do today
Donate Eat real foods, whole foods, with one ingredient. Drink water. On social media, express support for policy changes that limit added sugar. Exercise. Any amount. Read the ingredients. The fewer, the better. Can’t pronounce it? Don’t eat it. If you are serving treats, also offer fruit, veggies and other real food options. Be skeptical of health claims on packaged foods. The Low-Fat label has been exploited to conceal high quantities of sugar. Avoid soda, sports drinks, sweet teas and juice. Sign up directly below. Health is a team sport. We can do this.
THE DANGERS OF ADDED SUGAR CONSUMPTION
A curated list of educational and entertaining videos on the dangers of added sugar consumption, all produced by fellow crusaders against type II diabetes and childhood obesity
Click Here for Resources for Health and Nutrition
Join the Fight
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IN THE NEWS
I like dessert; most of us do. The problem is we are eating dessert for breakfast, lunch and dinner – and we drink dessert all day long.
Physicians, Parents, Founders
Robert Lustig MD, MSL
IRN Board President
Pediatric Endocrinologist Author, Fat Chance: Beating the Odds against Sugar, Processed Food, Obesity, and Disease One of the top 20 thinkers on obesity Named Top 100 Innovators in Healthcare by Healthspottr.com Follow Dr. Lustig in the Media
Jordan Shlain MD
IRN Chairman of the Board
Practicing Internal Medicine Physician Advisor, Aspen Institute Commissioner, San Francisco Health Service System Founder, Healthloop Named Top 100 Innovators in Healthcare by Healthspottr.com
Founding Executive Director, COO
Lifetime focus on human and environmental health 35 years of distinguished nonprofit experience. Find Wolfram on LinkedIn
Founding Board Member, Secretary
Member, The 50X50 Leadership Circle of the Women in Public Service
Founding Board Member, CFO
Managing Director at HSBC Securities
Russell Hirsch MD, PhD
Founding Board Member
Managing Director of Prospect Venture Partners
Founding Board Member
John F. Digardi Distinguished Professor of Law
Dr. Alan Greene
Board Member, Advisory Board Chair
Practicing Pediatric Physician
, Feeding Baby Green
, WhiteOut Now Movement
, The Lundberg Institute Intel's Children's Health Hero of the Internet
Founder of WhiteCap Principal Ventures Former Managing Director of Goldman Sachs
Rajiv Bhatia MD
Public Health Leader, Advocate, Teacher, and Scholar Pioneer in the practice of health impact assessment, urban sustainability indicators, and open data.
Kelly L. Close
Founding Board Member, Alumni & Advisor
President, Close Concerns, Inc.
Founding Board Member, Alumni & Advisor
New York Times Best-Selling Author, The Value of Nothing Author, Stuffed and Starved: The Hidden Battle for the World Food System.
Matthew Ryan Hanson
Founding Operations Advisor IRN Staff, Community Manager & Social Media Strategist
Director of Operations, Immortal Moto Tech Entrepreneur United States Army Veteran Critical Care Nurse and Combat Medic
Copywriter, Digital Content & Design
Freelance Creative Director
Nutrition Science Intern
Shannon Burke is a degreed Nutritionist from UC Davis pursuing a fulfilling career in nutrition/wellness/public health
Go Ahead. Have a cookie.
We are health-minded, not killjoys. We are human beings who love ice cream and birthday parties. By avoiding sugary beverages and processed foods with high sugar content, there's plenty of room in your diet to enjoy dessert now and then.
Some of us, for health reasons, have chosen to not eat cookies or any other foods laden with added sugar. That's OK too. We want to support you and acknowledge your resolve in choosing a path of optimal metabolic health. So, have some fresh fruit, or a delicious bowl of Kale, or whatever brings you dietary health and joy.
Tax Deductible Donation
The Institute for Responsible Nutrition (IRN) is currently in the process of obtaining its 501(c)(3) nonprofit status from the IRS. While the IRN is waiting for this process to be completed, Silicon Valley Community Foundation (SVCF), a nonprofit public benefit corporation with 501(c)(3) tax exempt status, has agreed to act as the IRN fiscal sponsor and accept tax-deductible gifts on its behalf. All donations made to SVCF and designated to the IRN are tax-deductible to the fullest extent of the law.
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Institute for Responsible Nutrition, P.O. Box 14455, San Francisco, CA 94114-0455