BY THE INSTITUTE FOR RESPONSIBLE NUTRITION
Sugar used to be a condiment; but now it’s a diet staple. Soda, juice, sweetened coconut water, sweetened teas, Frappucinos —these are all desserts. Foods with added sugar are dessert if any form of sugar is one of the first three ingredients. Granola is dessert. Fruit-flavored yogurt is dessert. Chinese chicken salad is dessert. We, and especially our kids, are eating and drinking dessert all day long. While dessert captivates our brain’s “reward center”, it is creating a tidal wave of chronic diseases – diseases so nefarious and insidious that our healthcare system is not prepared for the flood of children with Type 2 diabetes and liver disease, who will be sick for decades and are already clogging up our healthcare system.
1) Taxing unhealthy products;
2) Regulating foods high in saturated fats, salt and sugar;
3) Cracking down on junk food advertising;
4) Overhauling misguided agricultural subsidies that make certain ingredients cheaper than others; and
5) Supporting local food production so that consumers have access to healthy, fresh and nutritious foods.
With your support, and the collaboration of the scientific community, the IRN will reach millions with world-class educational media and bring together the world’s leading nutrition scientists, pediatricians, moms, corporate executives and others to take action. Science will be the executive producer while the IRN builds a community 100,000 people strong with the goal to re-frame and re-tool our food system to reverse childhood obesity and diabetes in children.
Specifically, your support will make it possible for the IRN to build the world’s first Massive-Open-Online-Course (MOOC) that thoughtfully and deliberately illuminates and educates parents, children, and food producers on the impact of added sugar on health. This MOOC will change lives and accelerate the sea change occurring in our understanding of the science of sugar and its impact on metabolic health.
You will not find any processed carbohydrates, soda, sports drinks, gels or sports bars on their boat that is crossing the Pacific Ocean. All of their food will come from real, whole food sources. Their two month journey began Wednesday, June 18, 2014.
Even more amazing is that 100% of the donations for the Fat Chance Row go to support the Institute for Responsible Nutrition, NOT to their row expenses. 100% of the donations are being matched by sponsors. That's right - your $1 donation becomes a $2 donation. Your donation is 501(c)(3) tax deductible. Click here to double the power of your donation and support the cause. Follow all 2400 miles on Facebook.